I’ve spent my life working to understand the motivational levers of the most interesting and extreme people on this planet. I’ve recruited spies, hired 4,000 people at Snapchat, interrogated terrorists, interviewed over 200 violent criminals, assembled company boards, led jury selection, and psychologically profiled world leaders and megacap investors.
Throughout this journey, I’ve been privy to a wide spectrum of behavior and archetypes, from our country’s finest patriots and disruptive technology executives to some of the most violent people to ever exist. I’ve learned a lot about humanity and built tremendous empathy for different cultures around the world.
In sum, I believe the single most important investment we can make in connecting with people is to commit to deeply understanding what really matters to them. It’s not until we appreciate the values, beliefs, inclinations, and biases of others are we able to build durable, meaningful relationships.
I am passionate about what I do because I love studying human motivation in order to better understand why we make the decisions we make.